It could put your health at risk. straga/Shutterstock Here in the good old U.S. of A., storing your eggs in the fridge is about as American as apple pie and baseball. (By the way, have you ever wondered why Americans refrigerate eggs and Europeans don't?)
To understand the depth and breadth of Jeff Bezos' ambitions for the company he built, type www.relentless.com into your browser. The domain Bezos registered in 1994 will redirect to Amazon, the company aptly, and ambitiously, nicknamed The Everything Store. He tells his shareholders that the company will act like an aggressive startup - that at Amazon, it is always Day One.