My Dirty Little Bitcoin Secrets SEO - Search Engine Optimization. The practice of getting ranked on Google organic results for a specific keyword. SERP - Search Engine Results Page. Short tail - These are short phrases that usually have a high search volume but are also very expensive to bid on and are not very focused. An example for a Bitcoin short tail KW can be “buy bitcoins” or “bitcoin mining”. Sticking points - Sticking points are things that get in the way of making the sale. A sticking point can be a high price, or an unknown brand. SWOT Analysis - Stands for Strengths, Weaknesses, Opportunities and Threats. This is a very common analysis in the business world today. UGC - User Generated Content. Uniques - Each unique user equals one person that visits your site. Even if this individual visited your website three times in the same day he will still be considered as one unique user. White label - The practice of buying another firm’s product and then marketing it as your own. WIFM - What’s in it for me? The question every visitor to your site asks when he’s reading your sales copy. WMT- Google Webmaster Tools. A complete Bitcoin glossary- whenever you find a term you don’t understand you can just refer to this glossary. 278 www.99bitcoins.com
My Dirty Little Bitcoin Secrets
Persona - Personas are fictional characters created to represent the different user types that might use a site, brand, or product in a similar way. Phrase match - In Adwords with phrase match, you can show your ad to customers who are searching for your exact keyword and close variants of your exact keyword, with additional words before or after. With phrase match, your ad can appear when people search for your exact phrase, even if they include one or more words before or after it. Private key - See “Secret key”. PPC - Pay per click. A form of advertising where you only pay when people click your ads. Public key - Also known as a Bitcoin address. This is a long string of characters and numbers which can be shown in public in order to receive Bitcoins from people. It is created out of your private key but cannot lead back to it. Pull marketing - Marketing to customers who are actively looking for a solution to a problem. Push marketing - Marketing to customers who aren’t actively looking for a solution to a problem. Much less effective than pull marketing. QS - Quality score. A score giving to each keyword in your Adwords campaign which is determined according to the correlation between your KW, your ad and you landing page. CTR also effects the QS. Recurring payments - You get paid each time an additional purchase is made. Remarketing - Also known as Retageting. The practice of “tagging” people who visited your site and then displaying them your ad across different websites they visit on the web. Revenue share - You and the advertiser split the profits from what is charged from the customer. Satoshi - The alias of the person who invented Bitcoin. Also the smallest amount of Bitcoin available. 1 Satoshi = 0.000000001BTC. Search network - In charge of all of the sponsored ads you see when you search in Google’s search engine. Secret key - Also known as private key. This is a long string of characters and numbers which is the “code” to your actual Bitcoins. It should be kept secret at all times since whoever known this can get your Bitcoins. 277 www.99bitcoins.com
My Dirty Little Bitcoin Secrets
Heat map - The heat map shows you where users look at and click the most. Home mining - The practice of mining Bitcoins at home. Hybrid payment - A combined payment of revenue share and CPA. Imps - Impressions. The number of times your ad was shown. KW - Keyword or Key phrase. These words or phrases are what we will target on Google Adwords in order to make our ads show up. Lead - Contact information of a relevant customer. Lean methodology - This methodology is derived originally from Toyota’s production system and its most popular with companies who want to penetrate the market fast and test if their ideas are viable businesses. Lean methodology tells us to basically build an MVP, test and measure it and learn from our mistakes. Simply put: build - measure - learn. Link cloaking - A method of “hiding” your affiliate links so people will not know you work as an affiliate of a product. Long tail - long phrases that usually have a lower search volume but are very focused and usually less expensive to bid on. LSI - Latent Semantic Indexing. Means that Google also looks for related KWs to your content. So if for example I’d target the KW “buy Bitcoins”, I would try to incorporate inside my content similar KWs such as “Bitcoin exchange” and “get bitcoins”. Mining rig - A powerful computer used for mining Bitcoins. Mining pool - A groups of miners mining Bitcoins together in order to overcome the increasing difficulty of Bitcoin mining. MVP - Minimal viable product. It’s the most basic form of your product which focuses on doing only one thing that adds value to your customer and doing it well. Onboarding - The process from sign up until the first actual use of the product. Opt-in form - The form placed on a website to capture a visitor’s personal details for email marketing purposes. Page views - How many times your website pages were shown or visited. A single person visiting your website three times in the same day will be considered as one unique users which generated three sweg egap. 276 www.99bitcoins.com
My Dirty Little Bitcoin Secrets
CFD trading - A form of trading in which you predict if the price of Bitcoin will rise or fall in a certain amount of time. CMS - Content Managing System. Content marketing - a pretty way of saying: “Create great content so that people will share it and promote it for you.” Cookie - A cookie is a small piece of data sent from a website and stored in a user's web browser while the user is browsing that website. Cookie length/period - The amount of time a cookie will last on someone’s browser. CPA - Cost per acquisition. You get paid only if a user signs up to a service (usually requires payment from the user). CPC - Cost per click. A payment model for advertising. CPL - Cost per lead. You get paid if the user leaves his contact details with the advertiser. CPS - Cost per sale. You get paid only if the visitor converts to a sale. CTA - Call to action. CTR - Click through rate. How many clicks you got divided by how many times your ad was shown. Display network - The network in charge of all of the ads shown on websites with Google ads. DKI - Dynamic Keyword Insertion. A way of telling Google to insert your KW inside your ad. If the KW doesn’t fit since it’s too long, a default KW will show up instead. Email bounce rate - The percentage of emails that could not be delivered, mostly due to an invalid email address. Email blast - Also known as email broadcast. This is when you send all of your subscribers an email simultaneously. Exact match - In Adwords with exact match, you can show your ad to customers who are searching for your exact keyword, or close variants of your exact keyword, exclusively. Your ads will appear when someone searches for your exact keyword, without any additional words before, after, or in the middle of your keyword. Guest posting - Posting on other people’s blogs as a guest writer. 275 www.99bitcoins.com
My Dirty Little Bitcoin
Backlinks - Links linking back to your site from other websites. B2C - Business to consumer. When you supply services to consumers. B2B - Business to business. When you supply services to other businesses. Binary options - A form of trading in which you predict if the price of Bitcoin will rise or fall in a certain amount of time. If you’re correct you earn the option’s payoff, if you’re incorrect you lose your investment. Bitcoin - A decentralized, digital currency. Meaning an online currency which isn’t controlled by an one particular entity. Bitcoin 2.0 - The decentralization of previously centralized businesses Bitcoin address - See “Public key”. Bitcoin client - The program you use to access and send your Bitcoins. Bitcoin faucet - A site that gives its users free Bitcoins. Bitcoin Miners - People with powerful computers (mining rigs) who make sure everyone is following the rules stated by the Bitcoin protocol. They get paid a Bitcoin bounty for their services. Bitcoin protocol - The rules which the Bitcoin network abides too. For example, how many Bitcoins are generated each time a new block is created. Bitcoin wallet - Any place where you store the combination of a public and private key. Blue Ocean - A space where there is almost no competition, no one to “eat you alive” like a shark. Spaces with extreme competition are considered Red Oceans. Blockchain - A file which keeps record of every Bitcoin transaction ever made. Broad match - In Adwords when you use broad match, your ads automatically run on relevant variations of your keywords, even if these terms aren't in your keyword lists. Broad match is the default match type that all your keywords are assigned if you don't specify another match type (exact match, phrase match, or negative match). The Google AdWords system automatically runs your ads on relevant variations of your keywords, including synonyms, singular and plural forms, possible misspellings, stemmings (such as floor and flooring), related searches, and other relevant variations. Secrets 274 www.99bitcoins.com
My Dirty Little Bitcoin Secrets
Glossary A/B testing - comparing two versions of a web page to see which one performs better. You compare two web pages by showing the two versions (let's call them A and B) to similar visitors at the same time. The one that gives a better conversion rate, wins! Ad groups - A group of KWs in an Adwords campaign which will end up showing the same ad. The KWs inside an ad group should be closely related. Ad rank - the result of your quality score X your max CPC. Ad set - S group of ads that share the same daily or lifetime budget, schedule, bid type, bid info, and targeting data on Facebook ads. Affiliate link - Can also be called ref links, referral links, hop links and aff links. An affiliate link will usually look like the normal URL plus a tag to represent your specific affiliate ID. This tag is used to track the customers I brought that actually made a sale. Affiliate marketing - a type of performance-based marketing in which a business rewards an affiliate for each visitor or customer brought by the affiliate's own marketing efforts. Affiliate manager - A person in charge of the affiliates inside an affiliate network or a brand. It’s the affiliate manager’s duty to tend to affiliate questions, supply them with advertising materials and so on. AIDA - The basis for any online marketing copy. Stands for Attention, Interest, Desire, Action. Altcoins - Other digital, peer-to-peer currencies have emerged to attempt to emulate Bitcoin’s success. Anchor text - The visible, clickable text in a link. Usually this will tell Google what the link is about, but many times an anchor text can be just “read this post” or “click here”. ASIC miners - Application Specific Integrated Circuit miners. Super powerful mining rigs designed only for mining Bitcoins. Secrets 273 www.99bitcoins.com
