My Dirty Little Bitcoin Secrets Customize your confirmation email It’s possible and advised to customize your confirmation email. Try to make the headline sound more interesting than “Confirmation required” which is the default headline in most email service providers. Follow up immediately Make sure to send your subscribers something the moment they signed up. This could either be just a simple thank you email or the incentive you promised them. The idea is to get them used to opening your emails while you still have momentum. That’s why incentives are so effective since people are actively looking for your email in their inbox. How to communicate with your subscribers You’re going to have to decide on your communication format before sending out your first email, here are some of the options to consider. Broadcast VS. Followup An email broadcast (AKA email blast) is when you send all of your subscribers an email simultaneously. This is useful if you have a time sensitive update. On the other hand, a follow up email is an email which is timed from the last email sent. For example, you can set up a series of emails to reach each new subscribers once every two days teaching them something new about Bitcoin. Follow ups are a good option for an educational series of emails. If you’re going to utilize this option make sure to prepare the whole flow of emails in advance. Promotional VS. Personal approach If you’ve been reading 99Bitcoins’ emails you probably already know that I send them out with a very personal approach. Having said that, you may want to take the promotional approach which includes a more designed email template. 262
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My Dirty Little Bitcoin Secrets
I try to make my emails to look as plain emails as possible, since I believe the personal approach gets you more avid readers. Also, studies have shown that your prospect will need at least seven communication messages from you before deciding to buy something27, so no need to bombard them with offers from day one. HTML VS. Plain text When you format your emails you’ll have the option of using HTML or plain text. HTML allows you to create great looking designs and also track your email’s open rate and click through rate. Plain text looks just like a normal email you’d send a friend and does a good job at avoiding the SPAM folder or the promotions tab on Gmail. I usually use the HTML emails since I want to have tracking, but I format them as plain text emails so that they won’t look too promotional. 27
