Donna Lichaw guides startups, non-profits, and global brands in optimising their digital products and services by providing them with a simplified way to drive user engagement.
In her talk at Generate New York from 25-27 April 2018 she will reveal while many of us seek out the newest and shiniest tools, methods, and processes to build more successful websites, apps, products and services, we often overlook one of the oldest, leanest, most effective tools out there: the structurally sound story.
Whether you realise it or not in the moment, you experience everything as if it was a story. The better the story, the more likely you are to want to use a product, continue to use it, pay to use it, and recommend it to others.
Get your ticket now!